FEA developed a dynamic icon that represents the positive, healthy, flowing energy provided by A Balanced Life. Color and shape were important elements to use in creating this logo. The circle represented a person’s stable, centered existence. The typography treatment with free-flowing, forward-moving font represents the healthy flow of energy.

In addition to the A Balanced Life Logo, FEA developed a new brochure, inserts, and website for A Balanced Life integrating their new distinctive logo and establishing a brand that was both unique and memorable.