McDonald’s Reflections – Outdoor Campaign

McDonald’s New Zealand has launched a new outdoor campaign. It uses reflections on streets at night to bring menu items to life. See if you can recognize some popular McDonald’s foods.

Photographer: Toaki Okano; Agency: DDB Aotearoa

Source: Green, Ricki. “Reflections Inspire Late Night Revellers in Latest Outdoor Campaign for MACCA’s VIA DDB Aotearoa” Campaign Brief, https://campaignbrief.co.nz/2020/12/17/reflections-inspire-late-night-revellers-in-latest-outdoor-campaign-for-maccas-via-ddb-aotearoa/. Accessed 09 March 2021.