Importance of Meta Descriptions

Meta descriptions are extremely important in generating click-throughs to your site. Your meta description should tell a compelling story that makes the potential visitor to your site want to read more.

The meta description should also read like a well-crafted ad enticing the person to want your product or service. You’ll notice too that Google and other search engines bold the keywords in the description when they match search engine queries.

Recommendations for writing effective meta descriptions:

  • write compelling descriptions
  • recommended length: 150 to 160 characters
  • avoid duplicate meta description tags (and title tags)

Below is an example of FEA’s meta description for our team page.

fea team

meta description




Do you need help with your site’s SEO optimization? Call FEA today at 215-598-9870 and see how we can improve your SEO rankings.

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