FEA creates websites that appeal to people, as well as search engines. A high search ranking is vital, of course. But unless your site holds the attention of your visitors, they’ll be gone before you can say “SEO.”
Fitzgerald Esplin Advertising will work with your company to create, plan and handle your online presence, from website design to interactive ads, search engine optimization to social media strategies.
Responsive, Customized Web Design
FEA builds websites that suit your company’s image, market and demographics, and objectives. Our websites are developed using responsive design, a technique that assures you that your site will read easily and sell hard whether viewed on a computer, a tablet or a phone.
Web Banner Ad Design
We develop web banner ads that are attention grabbing and impactful. Our banner ads help our clients brand their company’s name, products and services plus deliver a strong and measurable call to action.
Email Newsletters & Survey Design
We design, write and program monthly and quarterly e-newsletters and e-surveys that help you maintain top-of-mind awareness with current and potential clients, vendors, and employees. We also provide real-time feedback on their effectiveness, from how many were opened, clicked, forwarded, or and shared.
Content Management System (CMS)
FEA websites use a content management system (CMS) that allows our clients to easily update their sites, whether you want to add or edit images, PDFs, articles, custom widgets, or other content. Our developers are fluent in WordPress, Joomla and Drupal, and can advise you about which is best suited to your needs.
Search Engine Optimization (SEO)
Our websites rank highly with both people and search engines. All FEA sites are written by experienced copy and SEO writers, then armed with Google analytics to track your website’s traffic. All pages include metatags and keywords and optimized for SEO to help your site rank highly. FEA also builds your site traffic by submitting it to leading search engines.
Social Media Design & Integration
FEA enhances your site’s readership by linking it to the most important social media pages, from Facebook and Twitter, to LinkedIn and Google+, Pinterest, YouTube, et al. We write both scheduled and need-driven tweets, posts, news feeds, vines, and all other forms of social media.
Content Strategy & Copywriting
Our copy is based on a content strategy that identifies the keywords and phrases that your target market search on the Web, or respond to in print. We then skillfully integrate these words and phrases appropriately into your web content, blogs and presentations, as well as your ads and marketing collateral.
Photography & Video Production
FEA works with the best of local photographers, videographers and production companies. When real people and real products are key parts of your marketing message, we make them look their best, from storyboards to downloads, online videos, and DVDs.
Photo Retouching / Custom Illustration
FEA can save you time and money reshooting images with our professional photo editing service. We replace and create backgrounds; remove and add people and images; whiten teeth; brighten and open eyes; darken when needed; swap out products; smooth or eliminate wrinkles; add hair and can help take years and pounds off if you desire us to do so. We will provide the final image in high or low resolution for print, web and/or video.