The Recirculation Technologies Ads are a series of ads to convey a better, more effective cleaning process for resin restoration. A light hearted, memorable approach was used to appeal to the chemical, power and paper mill industries. Recirculation Technologies, Inc. (RTI) is a mobile, resin cleaning and reconditioning company. Their goal is keeping the water plant at peak efficiency with their specialized equipment and management services.
A play on words “Keeping Anion Resin Quality” along with attractive layout utilizing clean and fresh water as the background and a RTI Restore truck on its way to a job all effectively communicate to the market how RTI restores resin for their plant. The Recirculation Technologies Ads were inserted in industry related publications. To complement the new fresh look, a new tradeshow booth and website were designed providing a cohesive and memorable branding for RTI Services.