The FSA logo was developed from FSA’s desire for a logo that would join the three core values of collaboration, cooperation and commitment together as one. The celtic knot and purple/blue color combination provided the perfect balance in creating the logo. Friends Services for the Aging (FSA) is an association of Quaker-affiliated organizations and programs serving older adults. The typography needed to be readable by seniors, the marketplace they serve.
The FSA logo was integrated into other marketing materials created for Friends Services for the Aging establishing a brand that was both unique and memorable. Browse through the Fitzgerald Esplin Portfolio to see other work for FSA such as the content management system website, folder, brochure, inserts, and powerpoint templates.