Foulkeways at Gwynedd, the first continuing care retirement community (CCRC) in Pennsylvania and the first Quaker CCRC in the United States, requested ad and promotional materials campaign that conveyed the warmth, compassion and varied services and amenities available in their community. The Quaker ideals of friendship, dignity and respect while providing financial security and stability were also important.
FEA and Foulkeways worked together on developing a new Foulkeways logo, ad campaign, print materials and website to convey a consistent brand that would be well received in the senior marketplace. Residents of Foulkeways were featured in the ad campaigns and print materials to provide an honest portrayal of “Life at Foulkeways.”
The materials have been well received by Foulkeways, the residents and in the community.