Optimizing Title Tags

Title tags are important elements that define the title of the document and should provide an accurate and concise description.  This description is critical to both the visitor’s experience and search engine optimization. Title tags are shown in three key places and play :

  • Browsers
  • Search Engine Results Pages (SERPs)
  • External Websites

Below are some tips for optimizing title tags:

Optimal Format: Start with primary keyword, secondary keyword, then brand name

Optimal Length for Search Engines: 50-60 characters

Need help with your site? Call FEA today at 215-598-9870 and see how we can improve your SEO rankings.

 

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