The Retiring Mind Series Postcard was part of FEA’s ad campaign and direct mail piece to help promote The Retiring Mind Series of books.
Bob Delamontagne, PhD, author of the book “The Retiring Mind” utilized Fitzgerald Esplin Advertising’s (FEA) advertising and marketing services to test market his book in select regions in the South and Northeast parts of the country. Some of the regions included: Houston, Boston, Miami, Orlando, Naples, and the Jacksonville as well as locally in the Bucks County, PA area.
FEA developed an ad campaign pointing people to the website and Amazon.com’s website. A direct mail postcard was created to help promote the book and a book signing event was held in one market and various feature articles were written and published about the book in regional publications. Banner ads also ran on-line.
“The Retiring Mind”, was ranked #1 for a short time in the Retirement Planning section of Amazon and in the top 12 for several weeks during the test marketing period.
View the ads section for additional Retiring Mind Series samples.