Presti Industries Ads focus on the innovative retread envelope system. Ads feature the new envelope system and Presti’s growth in the retreading industry. Presti Industries created the seamless retread envelope used by the commercial tire industry. Frederick Presti invented and patented the seamless retread envelope in 1975. In 2010, Presti Industries completely re-engineered the Presti envelope, making it easier to use, significantly lighter, more durable and possibly the most cost effective enveloping solution available today. In 2016, Presti became the approved retread envelope manufacturer/supplier for Bridgestone Bandag®, Goodyear®, Marangoni®, and Michelin®.
Presti Industries contracted with Fitzgerald Esplin Advertising to develop branding for the company to go along with their re-engineering of their product lines. Fitzgerald Esplin developed a logo, ad campaign, website, tradeshow materials, and press releases. The initial ad campaign included several variations of the same products on different backgrounds and featured blow up views of the new retread envelope systems with cut aways of the color coded valves and salient points of the systems’ features. The current ad campaign highlights Presti’s status as a preferred retread envelope manufacturer/supplier for leading tire brands.
The Presti Industries Ads have been very well received in the marketplace. In fact, the company has received numerous qualified leads from the ads, website and tradeshow exhibiting.