The K’NEX Ad campaign targeted educators on the benefits of using K’NEX products in the classroom. K’NEX is a construction toy system invented by Joel Glickman
The ads were developed with a photoshoot that utilized real students from local schools, enjoying the learning experience of riding the K’NEX rollercoaster. The students were superimposed on the rollercoaster with the teacher in the background watching in obvious approval on the educational benefits his students were experiencing.
In addition to the K’NEX Ad campaign, Fitzgerald Esplin Advertising created package design and instructional guides for various K’NEX educational products. In the retail sector FEA created end cap displays, shelf tags, popup displays and instructional materials.