The Foulkeways Moving Forward Brochure promoted a new moving program that assists priority list residents to facilitate their move to Foulkeways. Foulkeways at Gwynedd located in Gwynedd, PA, is recognized as one of the best retirement communities for active adults in Montgomery County, PA.
The Foulkeways Moving Forward Brochure is an informative self-mailer that was sent to priority list residents. The Moving Forward Program is a team-based approach that provides assistance that includes a no-cost real estate counseling session, Foulkeways apartment customized floor plans, de-cluttering help to better organize the move, and resettling services on move-in day. The brochure highlighted the services and provided helpful tips and resources to help with the selling and moving process. Fitzgerald Esplin Advertising designed the brochure utilizing the colors and imagery of a bright blue sky and photos of happy seniors enjoying the processes. Butterflies were also used to symbolize the positive transformation of moving onto the Foulkeways campus.
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