Village Handcrafted Cabinetry Case Study includes an at-a-glance look at the various work created by Fitzgerald Esplin Advertising.
Village Handcrafted Cabinetry is a custom cabinetmaker in Lansdale, PA. Family-owned and operated for more than three decades Village Handcrafted Cabinetry creates the region’s premiere custom cabinetry and millwork and has redefined craftsmanship. Fitzgerald Esplin Advertising helped Village establish a presence in their marketplace with a brand identity and a new range of marketing materials that are driving new growth for Village.
We began with a logo that distinguished Village Handcrafted Cabinetry from competitors. A hand-tooled carved column image was incorporated into traditional serif text to reflect the Village’s custom, intricate wood work and history of fine craftsmanship. The Village Handcrafted Cabinetry logo is a distinctive mark that displays well in print, on the Web and on vehicle and building signage.
Village provides their customers with personalized design, ingenuity and extra-ordinary detail. They wanted to showcase how their craftsmen transform residences into show places. Fitzgerald Esplin Advertising designed unique folder and brochure combination that included a pocket for information to present to their clients. A custom insert was designed to include with the information for the folder. The folder and four page saddle-stitched brochure featured rich brown colors to complement the project photos. The brochure’s curved edges was a subtle treatment that represented the peerless attention to detail that Village Handcrafted Cabinetry applies to every project. The brochure features closeups of custom details, as well as beautiful and varied spreads of custom cabinetry in kitchens, bathrooms, parlors, game rooms, libraries and media rooms. The design of the Village Handcrafted brochure won the American Graphic Design Award in the Brochure and Folder Category. Click Village Handcrafted Cabinetry Brochure to view the brown brochure and folder.
Village Handcrafted Cabinetry’s Marketing Director Gina Trave said, “FEA quickly understood the look and feel of our company, listened carefully to our ideas and then translated them beautifully into visual format. Joanne and her team developed several logo concepts, but knew our company so well that they accurately predicted which we’d choose. The brochure is everything we envisioned and more. It brings in both business and compliments while delivering the information customers need.”
As Village’s customer base grew, they wanted a stand alone brochure. The next Village Handcrafted Cabinetry brochure was white with a detailed embellishment that showcased their work through a combination of large images that showed the cabinetry in the room and smaller images showing details of craftsmanship. Click Village Handcrafted Cabinetry Brochure to view the white brochure.
The most recent Village Handcrafted Cabinetry brochure has been even more simplified to showcase their ingenuity, personalized cabinetry design and attention to detail. The professional photos highlighted the beauty, value and style Village Handcrafted Cabinetry brings to each project. This brochure features beautiful and diverse spreads of the finest custom cabinetry in kitchens, bathrooms, parlors, game rooms, libraries and media rooms. Click Village Handcrafted Cabinetry Brochure to view the new brochure.