Stanley Stephens Co., Inc. (SST), a leading distributor for manufacturers of fine commercial flooring, was expanding into new markets and turned to FEA for assistance in developing a new look and new materials. SST and FEA worked together on developing a new logo and branding that was simple yet memorable. SST wanted their existing website redesigned. Their vision was to include the 10-15 flooring manufacturers they represent on their site with a graphically- appealing, consistent look. The goal was for visitors to feel they were on a single site and could easily navigate through it and find similar layouts for the products and specs for each flooring manufacturer.
FEA designed and programmed the site using variations of approved design templates that were applied to all of the manufacturers’ pages. A content management system was also established to allow the client to make all future edits to the site. A new folder and brochure was created to support the new digital look in print form.
Rick Seidman, Vice President Stanley Stephens Co., Inc. commented, “FEA takes the time to meet in person to review our materials, discuss our company’s direction and develop strategies to achieve our goals. I guess you could say I have traditional values, because that’s something I think is important. Technology is not a substitute for personal meetings, and FEA is there one on one…that is an important part of our business relationship.”
SST’s new logo, site, and print materials were all very well received by the client and in the marketplace.