Beacon wanted to create a unique and memorable approach to reach their market. FEA created all-new marketing, ad and Web materials, using a nautical theme consistent with Beacon’s lighthouse logo imagery to create a colorful and memorable program.
A folder with a special nautical porthole die cut, capabilities brochure, porthole size inserts, print and Web banner ads, a tradeshow booth, water bottle labels, and other collateral material using the nautical theme were developed. All of the pieces work together to provide a consistent look and branding that is unique to Beacon Converters.
”The people at Fitzgerald Esplin Advertising work with Beacon as if they are part of our company/culture more than an Agency – which we love. They are 100% committed to helping us meet deadlines and suggest things to us along the way that we may or may not be able to do,” commented Terri Shank, Beacon Converters Marketing Director.